Posts Tagged ‘smb’
How Small Businesses Can Survive The Recession With Business Intelligence

Business Intelligence for Small Business Source: iStockPhoto
Small businesses today are in survival mode.
That’s the stark conclusion from a recent blog post “Small-business optimism rises-but so does stress,” by Rieva Lesonsky. She cited a recent American Express OPEN® Small Business Monitor survey.
Forty-one percent of those surveyed said their focus for the next six months will be maintaining current sources of income; just 26 percent are focused on growth—the lowest number in the history of the Monitor survey.
How can you, as an entrepreneur, survive while maintaining current sources of income?
Business Intelligence Software: Who Is It Really For?

Typical BI User Source: iStockPhoto
By David Abdo, CEO, and Fernando Labastida, Director of Marketing, KPIOnline.com
The Real Reason for BI: Lost In Gobbledygook, Speeds And Feeds
In the introduction to the revised edition of his edgy eBook “TheGobbldeygook Manifesto,” David Meerman Scott declared:
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!
David told me himself he was thinking of the Business Intelligence industry.
Just kidding.
I’ve never spoken to David Meerman Scott before, but I do follow him on Twitter.
But in the constant discussion of dashboards, pre-canned and customized reports, regression analysis, slice and dice, drill-ups, drill-downs, predictive analysis, etc., it seems we are caught up in our own industry gobbldeygook.
The real reason for the use of Business Intelligence tools has gotten lost in the shuffle.

