Fernando Labastida, communications specialist

With the good news that retailers are increasing their IT spending, I thought I’d give a brief overview of how smaller and medium-sized retailers can improve their performance with business intelligence tools.

As a small or medium-sized retailer you face many challenges, not the least of which are increasing competitive pressure from superstores such as Wal-Mart, from smaller niche players, Internet-only Ecommerce sites, and many more.

You can start a social media marketing campaign, as that’s a good low-cost way to improve your marketing reach.  Read more... (450 words, 1 image, estimated 1:48 mins reading time)