Archive for the ‘Performance Measurement’ Category

Judging from the number of social media consultants that follow me on Twitter, the number of blogs on social media optimization, the number of Social Media Tweetups in my town, and the number of new Social Media software startups, you’d get the impression that Social Media marketing is the answer to every growing company’s prayers, virtually guaranteeing success.

I don’t have to tell you, because it’s been repeated countless of times before, that Social Media is NOT the magic antidote if you don’t have a solid marketing strategy, you don’t know your market, and your product is a dog.  Read more... (830 words, 1 image, estimated 3:19 mins reading time)

How Are Sports and The Corporate World Related?

Ever since my son was 9 years old he diligently collected statistics on players in every major league sport: football players, baseball players, basketball players, and even players from Major League Soccer in the U.S.

By the time he was 11 he was accurately predicting who would be in the Final Four of the NCAA college basketball championships.

We’re crazy about our sports statistics, and can quote them as easily as English majors can quote Shakespeare.  Read more... (402 words, 1 image, estimated 1:36 mins reading time)