Archive for the ‘Business Intelligence’ Category

The Real Reason for BI: Lost In Gobbledygook, Speeds And Feeds

In the introduction to the revised edition of his edgy eBook “TheGobbldeygook Manifesto,” David Meerman Scott declared:

Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!

David told me himself he was thinking of the Business Intelligence industry.

Just kidding.

I’ve never spoken to David Meerman Scott before, but I do follow him on Twitter.

But in the constant discussion of dashboards, pre-canned and customized reports, regression analysis, slice and dice, drill-ups, drill-downs, predictive analysis, etc., it seems we are caught up in our own industry gobbldeygook.

The real reason for the use of Business Intelligence tools has gotten lost in the shuffle.  Read more... (822 words, 1 image, estimated 3:17 mins reading time)